Monster.com: Find your own path. Your calling is calling.

Monster.com doesn't seem to put out that many commercials but when they do they're on target and hit home. In their newest campaign; to me, they once again nail it. The focus this time is our routine of getting to work. They don't focus so much on the auto pilot behavior that we all exhibit instead, how we seem to do it as if ‘trapped' on rails. We are locked into the commute as apposed to willing knowing participants.

The spot is easy on the eyes and the music sublet so as to put you in the mood of those following the path, dreaming of a better tomorrow, making it easy to relate. What also impressed me about the visuals was how they were able to portray a big city mass commute without out one thinking “rat race”.

At the end, of course, you see the one that defied the path, found his calling and is of course a Monster customer. He found his dream, his calling, by going to moster.com, how about you?

Overall an excellent commercial, two thumbs up. I didn't much care for "Don't fight Mondays". Using Mondays suck as a back drop is too easy. Lastly the new tag line, Your calling is calling. Nothing short of brilliant and on par with “Shop Victoriously”, more on that one in a future post.

Find your own Path: http://youtube.com/watch?v=XQAkwPgpsAM

Don't Fight Monday's: http://youtube.com/watch?v=npQC7v73TXg