There was an article on Demo Energy written by Steve Noel that was passed around here at work today. I figured it was worth a response.
His recommendation to breaking the monotony of repetitive demos is to take the start, middle and end of the demo and change them up to break the chain and drive up energy.
The key is having different entry points. Think of your demo as a story and those of us that remember English class remember stories have three parts. A beginning, a middle, and an end. You can start your demo in any of these parts.
This is a solid recommendation but stops short. Change up the start, middle and end. That’s it?
How about having a new story every demo? What if we take everything we’re given to us by sales and everything we learn on the demo introduction and for that matter every nook and cranny we learn during the demo and turn it into a customized story that maps perfectly to what the prospect needs?
As SE's we are authors, not storytellers nor are we reciters of scripts.
In the end, I like his thinking and just subscribed to his blog for future reading.
In what seems to be a series of posts on training smarter I can't but notice another nuance. I've got to train more, no matter what. This means change. The time at which i train, where i train, it's all changing due to volume.
I'm trying to go as long as i can before I have to resort to the treadmill in the basement. This leaves running in the dark as the only way to get a run in. Due to where i live, the roads, lack of street lights, it's forced me to find a new route. This seem obvious but for someone that has run essentially the same route for 12 years, this is big, and as a result, exhilarating.
Last Sunday I had to go long, I didn't have a route planned and it was dark so I had to stick to roads in town that had street lights. I had a head lamp but country roads with cars going 55 was out of the question. So I improvised, making up the route as I went along. There was one point where I realized how cool it was, reminiscent of all the runs I've done while out of town on business. Getting to know the streets I've lived around for years make for a very fulfilling run.
And so there it is, no longer can i be a creature of habit. It's a great concept but a delicate one. Too many rules to follow. The freedom that comes with winging it seems to be working and knowing there is nothing hindering a workout is key.
In conclusion, habitual behavior has it's place, equipment storage, diet, gear, but route; no more.
Awful runs, until this year, drove me crazy. This year i've been embracing them. Pushing through them has been an incredibly rewarding experience. Figuring out dynamically why the run is bad and pushing through it will pay back big time when it's needed on race day; it has to.
A bad race is surely in the future, or at least a long stretch of bad. It's all about managing it and knowing how to battle it back.
Thoughts inspired by a promotional video on Geoff Rose, "Slogging to the Top".